The legal basis for the processing is Art. 6 para. 1 f GDPR, whereby imc's right arises from the fact that on the one hand, imc has an interest in the evaluation of the website data for the purposes of page optimization and, on the other hand, a person concerned can reasonably foresee at the time of the collection of the personal data and in view of the circumstances under which it takes place (in particular the above measures), that they may be processed for this purpose.

In particular, we use the following cookie tools:

Google AdWords

Our website uses Google Conversion Tracking. If you have reached our website via an ad placed by Google, a cookie is placed on your computer by Google AdWords. The conversion tracking cookie is set when a user clicks on an ad placed by Google. These cookies expire after 30 days and are not personally identifiable. If the user visits certain pages of our website and the cookie has not expired, we and Google may recognize that the user clicked on the ad and was directed to that page. Each Google AdWords customer receives a different cookie. As a result, cookies cannot be tracked through the websites of AdWords customers. The information collected from the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers will know the total number of users who clicked on their ad and were directed to a page tagged with a conversion tracking tag. However, they do not receive information that personally identifies users.

If you do not wish to participate in tracking, you can refuse to set a cookie, which is necessary for this – for example by setting your browser to generally deactivate the automatic setting of cookies or to set your browser to block cookies from the “googleleadservices.com” domain.

Please note that you may not delete the opt-out cookies as long as you do not wish to record measurement data. If you have deleted all your cookies in your browser, you must set the respective opt-out cookie again.

Google Remarketing

Our website uses the remarketing function of Google Inc. (“Google”). This function is used to present interest-related advertisements to visitors to the website as part of the Google advertising network. The website visitor's browser stores “cookies”, which are text files placed on your computer, that enable the visitor to be identified when he visits websites that are part of the Google advertising network. On these pages, the visitor can then be presented with advertisements that refer to content that he has previously called up on websites that use Google's remarketing function. According to its own information, Google does not collect any personal data during this process. However, if you do not want Google's remarketing feature to work, you can opt-out of it by setting your preferences at http://www.google.com/settings/ads. Alternatively, you can disable the use of cookies for interest-based advertising via the advertising network initiative by following the instructions at http://www.networkadvertising.org/managing/opt_out.asp. For more information about Google Remarketing and Google's privacy policy, please visit http://www.google.com/privacy/ads/.

Embedded YouTube videos

On some of our websites we embed YouTube videos. YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA, is the operator of the corresponding plug-ins. When you visit a page with the YouTube plugin, a connection is established to YouTube servers. This will tell YouTube which pages you are visiting. If you are logged in to your YouTube account, YouTube can personally assign your surfing behavior to you. You can prevent this by logging out of your YouTube account beforehand.

If a YouTube video is started, the provider uses cookies that collect information about user behavior.

If you have deactivated the storage of cookies for the Google Ad Program, you will not have to contend with such cookies when watching YouTube videos. However, YouTube also stores non-personal usage information in other cookies. If you wish to prevent this, you must block the storage of cookies in your browser.

Further information on data protection at “YouTube” can be found in the provider's data protection declaration at: https://policies.google.com/privacy?hl=en&gl=en.

Pardot Marketing Automation

Pardot is a software for marketing automation. Marketing automation helps us to find out the product interest of our users, to improve the information offered on our website and to provide users with more relevant information.

imc Test & Measurement GmbH uses Pardot as a marketing analysis service that enables us to maintain, measure and optimize communication with our website visitors. Based on the findings of the analysis, we can continuously optimize the website content.

When you visit our website, Pardot Marketing Automation records your click path and creates an individual user profile using a pseudonym. Cookies are used for this purpose to enable us to recognize your browser. By confirming the cookie acceptance banner, you consent to the use of Pardot cookies. You can revoke your consent at any time with effect for the future. In addition, you can deactivate the creation of pseudonymized user profiles at any time by configuring your Internet browser so that cookies from the "pardot.com" domain are not accepted. The deactivation of these cookies can lead to restrictions of the functions and the user friendliness of our offer.

imc Test & Measurement GmbH only stores personal data of visitors to the website who request information or offers on products and services that have been registered on our websites and/or who have registered to receive the newsletter. The forms on our websites are linked to Pardot Marketing Automation. Voluntarily provided and transmitted personal data are first stored in Pardot and then processed with the Salesforce CRM system for the purpose of contacting and/or sending information. Salesforce does not store IP addresses, but uses unique visitor ID and unique identifiers. Follow the link below for detailed information on how Salesforce processes your data while visiting websites: https://www.salesforce.com/de/company/privacy/full_privacy/.

E-mails sent by Pardot use tracking technologies. We use the data collected through tracking to find out which topics you are interested in. Tracking tracks whether you have opened our e-mails and which links you click. We use this information to optimize our e-mail and the services we provide. You can use your browser settings to verify tracking by Pardot.

The legal basis for data processing using Paradot Marketing Automation is Art. 6 Para. 1 f DSGVO, whereby imc's authorization results from the fact that imc has an interest in evaluating the usage data of the website in order to further improve its own offer and the website and to adapt it to the customers. Furthermore, the persons concerned can reasonably foresee that their personal data will be processed accordingly by imc.

4. Are other personal data collected and processed?

We only collect and process your personal data if you call up certain services (e.g., with regard to the download of software or information relating to the transfer of data) and we need your data for this purpose, or if you have voluntarily given us your express consent to do so. The legal basis for processing is Art. 6 Para. 1 b GDPR or Art. 6 Para. 1 a GDPR.

You can do this, for example, as part of a registration process, by filling out an appropriate form or sending us an e-mail, ordering products or services, addressing inquiries to us or requesting materials or registering. Unless otherwise required by law, we will use your personal data only for the purposes for which you have given your consent.

Data processing within the scope of the contact form and other forms

The data collected within the framework of voluntary entries under “Contact” as well as under other forms will be used and processed exclusively for the purposes of processing the inquiry and for the performance of any services you may have requested. The legal basis for the processing is Art. 6 para. 1 b GDPR.

If processing is carried out for other purposes, we will obtain your consent. Art. 6 para. 1 lit a GDPR. The legal basis for the processing is Art. 6 para. 1 a GDPR.

Data processing within the scope of registration

In addition, you have the option of registering on our website, stating your personal data. The use of certain services on the website requires prior registration by the user, including the provision of personal data (company, contact person, address, telecommunications data, etc.). The legal basis for this processing is Art. 6 I b) GDPR.

The collection, processing and use of this personal data are carried out for the purpose of being able to offer the user the information and services requested by him.

Any further use of this personal data will only take place if the user has expressly consented to this in advance. The legal basis for this processing is Art. 6 para. 1 a GDPR.

The user may revoke his consent at any time with effect for the future.

The data will not be passed on to third parties at any time. You can deactivate your user account at any time. Deactivated user accounts are automatically deleted after 30 days. Your consent is the legal basis for the processing, Art. 6 para. 1 a GDPR.

In addition, the data from your registration and the use of the services available through it will be used for purposes of optimizing our offers, in which the legal basis for this data processing is Art. 6 Para. 1 f) GDPR (justified interest), whereby the justification results from the fact that we want to be able to carry out an optimization of our services and you as a user – after weighing up your reasonable expectations on the basis of your relationship with us as website operator – do not suffer any particular disadvantages as a result.

Data processing within the scope of the newsletter

You can subscribe to a free newsletter on our website.

In addition to the personal data provided, the date and time are also recorded during registration.

In order to optimize the newsletter for you, we check how often it is opened by readers and which links the readers click.

Your consent will be obtained during registration for the processing of the data and reference will be made to this Privacy Policy. The data will not be passed on to third parties. The data will be used exclusively for the dispatch of the newsletter.

The legal basis for the processing is Art. 6 para. 1 a GDPR.

You can revoke your consent at any time with effect for the future, without affecting the legality of the processing carried out on the basis of the consent until revocation. You will find a link to unsubscribe in each newsletter as well as during registration.

In addition, the data from your newsletter registration will be used for purposes of optimizing our offers, in which the legal basis for this data processing is Art. 6 Para. 1 f) GDPR (justified interest), whereby the justification results from the fact that we want to be able to carry out an optimization of our services and you as a user – after weighing up your reasonable expectations on the basis of your relationship with us as website operator – do not suffer any particular disadvantages as a result.

5. Will my data be passed on to third parties, e.g., to authorities?

Internally, imc provides your data to those departments that need it to fulfill our contractual and legal obligations. Some data must be passed on under strict contractual and legal conditions:

• Due to legal obligation:

  In certain cases, we are legally obliged to transmit data to a requesting government agency.

  Upon submission of a court order, we are obliged pursuant to § 101 of the German Copyright Act (Urheberrechtsgesetz) to provide holders of copyrights and ancillary copyrights with information about customers who are alleged to have offered copyrighted works in Internet file-sharing networks. In these cases, our information contains the user ID of an IP address allocated at the time requested and, if known, the name and address of the customer.

  Otherwise, personal data will only be transferred to state institutions and authorities within the framework of mandatory national legal provisions or if the transfer is necessary in the event of attacks on the network infrastructure for legal or criminal prosecution. The legal basis for the processing is Art. 6 Para. 1 c GDPR or § 24 Para. 2 No. 1 BDSG.

• To external service providers for data processing:

  When service providers come into contact with the personal data of our customers, this is usually done as part of a so-called order processing of personal data. This is expressly provided for by law. imc remains responsible for the protection of your data in this case as well – possibly in addition to the order processor. The service provider works exclusively in accordance with our instructions, which we ensure through strict contractual regulations, technical and organizational measures and supplementary controls.

  imc uses service providers as order processors. These are imc Group companies and service providers within the IT service categories (e.g., for technical-administrative tasks and for usage analysis), telecommunications, consulting as well as sales and marketing.

  imc complies with the data protection regulations regarding the processing of personal data in accordance with instructions.

• In imc Group companies:>imc may transfer your personal data to imc Group companies and their affiliated sales and service partners (see: https://www.www.imc-tm.com/our-partners/imc-worldwide/) in order to carry out a possibly existing business relationship with you or to safeguard legitimate interests. In addition, intra-group data transfers may take place due to order processing in accordance with Art. 28 GDPR.

  If data is transferred abroad, it is located within the EU or the European Economic Area or in a country that has an adequate level of data protection in accordance with the EU Commission's decision. In the case of data transfers to imc Group companies located in other countries, imc guarantees that the imc Group companies importing the data are obliged to maintain an appropriate level of data protection.

Beyond that, we do not pass on any data to third parties unless you have expressly consented, the transfer is clearly necessary for the execution of an offer or service requested by you or this is provided for by law. We also do not intend to transfer your data to a third country or an international organization.

6. How long will my data be stored?

We store data for as long as it is necessary to provide the service you have requested or as long as it has been specified in a corresponding consent. In addition, the personal data collected are stored – insofar as they are subject to retention – until the end of the statutory retention period for merchants (6, 8 or 10 years after the end of the calendar year in which the contractual relationship was terminated) and then deleted. This does not apply, as an exception, if we are obliged to store data for a longer period of time due to tax or commercial law storage obligations (according to German Commercial Code or Tax Law).

If your data is not required to be stored by law, it will be deleted after expiry of the limitation period for contractual claims of a maximum of 3 years.

IP addresses are anonymized at regular intervals of 7 calendar days.

7. Do I have a right of access and rectification regarding my stored data? What other rights do I have with regard to my stored data?

You can request information about the scope, origin and recipients of the stored data as well as the purpose of the storage at any time and free of charge.

You also have the right to correct, delete or restrict the processing of your data, a right of objection to the processing and a right to data transfer in accordance with data protection regulations.

Reference is made to the existence of a right of appeal with a supervisory authority.

8. Can I revoke any consent I may have given to the use of my data?

You have the right to revoke your consent to the use of your data at any time. To do this, simply send an e-mail to datenschutz@imc-tm.de or send a letter to the following address:

imc Test & Measurement GmbH
Voltastraße 5
13355 Berlin, Germany
Tel.: +49 30 467090-0

The data processing based on your consent is lawful until the time of revocation.

9. Who is my contact person if I have questions about data protection?

If you have any questions or suggestions, you can contact the imc data protection officer at any time:

imc Test & Measurement GmbH
Data Protection Officer
Max-Planck-Str. 22b
D-61381 Friedrichsdorf/Ts.
E-mail: datenschutz@imc-tm.de

10. How long is this Privacy Policy valid?

This Privacy Policy is current and dated October 2019. We reserve the right to change this Privacy Policy at any time, effective for the future, as necessary, in particular to adapt it to future website developments or to implement new technologies.

Published: October 01, 2019